Beginning next season, the stadium will a premium service area called “The East Side Club,” which will provide fans with access to a covered lounge, sun deck and Florida themed social area.
The Florida Themed social are looks like a beach bar which overlooks the middle of the field on the east side of the stadium. But for it to be a beach bar, it would be sand, and there is no sand in the East Side Club. From the Orlando Sentinel:
UCF officials are hoping that the addition of The ESC will help elevate the school’s brand on a national level.
Membership to The ESC starts at $900 for an entire season pass.
